Below are the notes for my presentation for a class of students from Purdue University’s School of Entrepreneurship and Innovation. These are the notes only. If you want to hear the logic behind these seemingly random notes you’ll have to have me speak to your next event. Needless to say, it’s all quite lively and magical–I hope. Most of these ideas come from my experience at Show & Tell Marketing, Inc.
Mark Brandyberry, CM
Mark Brandyberry presents…
Entrepreneurship: A Blessing and a Curse
Your Takeaway for Today!
“Remember: The purpose of your business is not to create stuff–garden hose, better phone cases or faster motorcycles. The purpose of your business is to create customers. You do that by solving their problems.” Mark Brandyberry, CM
Why? Why? Why? Why?
Don’t become an entrepreneur because you think your boss is nuts.
Don’t become an entrepreneur because you think you are going to make millions.
Don’t name the company after yourself, your dog or your kids. No initials either.
Are you selling Timex or Rolex?
Become an entrepreneur because you won’t have it any other way!
How? How? How? How?
Become a Subject Matter Expert (SME)
Learn to sell stuff: QVC, Say Yes to the Dress
The Shoe Horn Story: Manolo Blanick; https://en.wikipedia.org/wiki/Manolo_Blahnik
The Svengali Diaries and Memory String
Fight Club: Learn how to lose.
Sprezzatura: Intentional Dishevelment. “Buy it or don’t buy it. It’s your decision.” Can you be that cool?
“You know, I think you could sell a lot of product just by being polite.” Mark Brandyberry
The product so good we dare call it “Painful Rectal Itch!”
“Say it like you mean it.” David Letterman’s response when asked the secret to telling a joke.
Now What? Now What?
LinkedIn: Learn to work like a spy.
Involve others in your dream. Hire others. Stick to your strengths.
Learn the rules. Know why they became rules. Then break them when it’s profitable.
*My compliments to Gianni Agnelli.